In this episode of The Money Sessions, Tiffany talks with therapist David Flowers about what it really takes to raise your fees—and why the biggest obstacle often isn’t strategy.
It’s belief.
Like many therapists, David began his private practice following the path most clinicians are taught: work hard, see as many clients as possible, and hope that financial stability eventually follows.
But over time, he began realizing that the traditional model wasn’t actually designed for sustainability.
Instead of working harder, David started examining the numbers, assumptions, and money beliefs underlying his practice. That process eventually led him to make a significant shift—raising his session fee by $100.
In this conversation, David shares the internal work, practical steps, and mindset shifts required to step into higher fees while staying aligned with his values as a therapist.
Listen to the episode:
In this episode, David will share:
- Why raising your fees often triggers unexpected fear and doubt
- The financial math therapists often overlook in private practice
- How money beliefs influence clinical and business decisions
- What helped David move forward with a $100 session fee increase
- The importance of designing a practice that supports your actual life
- Why sustainability matters for both therapists and clients
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Resources mentioned
More about David
David Flowers, LPC, sees couples exclusively, via telehealth, from Davison, MI. He married his high school sweetheart in 1988, and they enjoy their three adult daughters and three grandchildren.
