Ask Tiffany: People Don’t Want to Pay for Therapy Anymore

“Nobody wants to invest in long term, insight-oriented, get-to-the-root-of-it therapy anymore!”

I can’t tell you how many times I’ve heard therapists lament this fact.

Okay, I’ll admit, I used to utter it myself. I’d frustratedly announce, to my equally irate analytic colleagues, “Nobody wants depth-oriented therapy anymore! Everybody wants a quick fix. Society is going down Down DOWN. We’re doomed.”

[Cue The Imperial March]

The unrelenting THEM was going to take down our entire profession.

I got news for you. There is no them.

There IS however, a reason why clients aren’t coming to you excited and eager to do the kind of psychotherapy that thrills you, that feeds you, that leaves you breathless and inspired to write Yalom-Stylee tomes.

Wanna know what it is? Check out the latest episode of Ask Tiffany**

**This one is not for the meek of heart.

What is one belief you used to have that held you back and how did replacing it with a more empowering belief impact your life?

Share with us in the comment section below.


  1. Jenn

    Duuuuuuuuude. I just listened to Godin’s Tribe talk (and promptly bought the kindle book). It’s helping me think about how to frame who and what I do as I start to take the next step of networking.

    • Tiffany

      YESS! It’s amaaaazing, right?!

  2. Taunya

    Does it count as paying full high priced fee for my own therapy, if my insurance covers it?

    • Tiffany

      Ha! If you have access to insurance that pays your therapist her full fee – HIGH FIVE! Use your resources!

      I’d encourage you to extend the idea of paying full fee to consultants and other professionals, too. Practice valuing the work we all do in our profession and investing freely and with gratitude. Love it!


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About the Author

Hey, I’m Tiffany McLain, LMFT, and I teach you how to charge good money for the good work you do.  I’m the founder of Lean In. MAKE BANK. Academy, a group program that empowers therapists and social workers like you to reimagine your relationship with money, offering the tools and community support to not just earn more but to fundamentally change your life and the lives of those you serve.

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