E173: Who to Trust When It Comes to the Ethics of Fees?

Every therapist has asked this question—
even if only silently:

“Is it ethical for me to charge this much?”

And underneath that…
“Who gets to decide?”

In this episode, Tiffany takes on one of the most confusing, loaded, and emotionally charged topics in our field: the ethics of fees.

Because right now, therapists are getting very mixed messages.

Charge more—but don’t be greedy.
Take care of yourself—but don’t abandon accessibility.
Build wealth—but stay humble.
Value your work—but don’t make clients uncomfortable.

So who do you listen to?

Your grad school training?
Your licensing board?
Your colleagues in Facebook groups?
The loudest voices on Instagram?

Or the quiet voice in your own body that knows something isn’t working?

In this episode, Tiffany cuts through the noise and names the deeper issue:

Most therapists are outsourcing their ethical authority.

And it’s keeping them stuck, under-earning, and disconnected from the very clients they’re meant to serve.

Listen to the episode:

In this episode, Tiffany breaks down:

  • Why the “ethics of fees” conversation is often rooted in fear, not actual ethics
  • The difference between ethical responsibility and emotional discomfort
  • How therapist culture reinforces confusion, guilt, and second-guessing around money
  • Why looking to misaligned peers for guidance will keep you stuck
  • The role of personal responsibility in determining your fees
  • What it actually means to run an ethical, sustainable, professional practice
  • Why undercharging can be just as unethical as overextending yourself
  • How to start trusting your own clinical and financial authority

This episode is not about giving you a number.

It’s about giving you your authority back.

Because ethics are not determined by the loudest, most anxious voices in the room.
They are determined by your ability to think clearly, act responsibly, and build a practice that actually works—for you and your clients.

If you’re ready to set fees that are both ethical and sustainable email tiffany@leaninmakebank.com with the subject line “I’m Ready.”

Because the real question isn’t:
“Is this ethical?”

It’s:
“Am I willing to take responsibility for building a practice that actually works?”

     

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    Resources mentioned

    Fun with Fees Calculator Email Tiffany: tiffany@leaninmakebank.com

    More about Tiffany

    Tiffany McLain, LMFT is a clinical fee strategist for therapists in private practice. Her mantra is, “Full fees are the new black.” Via her program, The Lean In. MAKE BANK. Academy, she helps therapists ethically earn 30 to 50% more per month while seeing fewer clients by showing them how to think about and directly address fees in a clinically appropriate manner. The Lean In. MAKE BANK. Academy is a program that addresses the underlying money mindset stories that keep therapists broke so they can become THAT therapist who charges premium fees, cash pay. With the LIMB 4-step framework to make BANK, regular coaching calls to help you go to the next level, a phenomenal community of funny and intelligent therapists, be ready to get real raw and real rich.

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    About the podcast

    The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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