E187: Get Good Enough to Charge $600/Session

What does it actually mean to be good enough to charge $600 per session?

More certifications?

Another modality?

A better niche?

A prettier website?

Most therapists assume that charging premium fees is simply a reflection of clinical expertise.

But in this episode, Tiffany challenges that assumption and asks a much deeper question:

What if the thing that allows someone to charge $600 per session has less to do with what they know—and more to do with who they become?

Because after working with therapists for over a decade, Tiffany has noticed something fascinating:

The therapists who create Life First Practices don’t just change their marketing.

They change their relationship with themselves.

They become freer.

Freer from permission-seeking.
Freer from fear.
Freer from the opinions of colleagues.
Freer from the invisible rules that tell them what’s allowed and what’s possible.

And that freedom changes everything.

Listen to the episode:

In this episode, Tiffany explores:

  • Why charging a Life First Fee is about far more than marketing or clinical skill
  • What therapists often misunderstand about charging $600 per session
  • The difference between earning more money and becoming more free
  • Why SEO, Google Ads, copywriting, and marketing strategies are only the tip of the iceberg
  • How internal limitations, fears, and unconscious beliefs create financial ceilings
  • The surprising lesson Tiffany learned from a therapist successfully charging $600 per session who still didn’t feel free
  • Why making more money without doing the deeper work often leaves therapists trapped in new ways
  • What it means to build a practice that gives you both time and money
  • How personal transformation creates professional demand
  • Why becoming more conscious, present, and fully yourself may be the greatest business strategy of all

This episode is not about learning how to charge $600.

It’s about becoming the kind of person for whom charging $600 feels natural.

Because there are therapists charging premium fees right now who are still trapped by anxiety, shame, people-pleasing, and fear.

And there are therapists building extraordinary lives because they chose something deeper than a pricing strategy.

They chose freedom.

The kind of freedom that shows up in your relationships.

In your parenting.

In your business.

In your ability to make decisions without constantly asking for permission.

The real question isn’t whether you’re good enough to charge $600 per session.

The real question is:

What would happen if you became free enough to?

If you’re ready to build a Life First Practice that creates both financial success and personal freedom, we’d love to meet you.

Apply to Lean In. MAKE BANK. through this link

Or email tiffany@leaninmakebank.com with the subject line:

“I’m Ready.”

Because the goal was never just $600 per session.

The goal is becoming the version of yourself who no longer needs anyone else’s permission to build the life you want.

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Resources mentioned

Life First Fee Calculator

Email Tiffany: tiffany@leaninmakebank.com

More about Tiffany

Tiffany McLain, LMFT is a clinical fee strategist for therapists in private practice. Her mantra is, “Full fees are the new black.” Via her program, The Lean In. MAKE BANK. Academy, she helps therapists ethically earn 30 to 50% more per month while seeing fewer clients by showing them how to think about and directly address fees in a clinically appropriate manner. The Lean In. MAKE BANK. Academy is a program that addresses the underlying money mindset stories that keep therapists broke so they can become THAT therapist who charges premium fees, cash pay. With the LIMB 4-step framework to make BANK, regular coaching calls to help you go to the next level, a phenomenal community of funny and intelligent therapists, be ready to get real raw and real rich.

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About the podcast

The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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Set your fee the right way

Get access to “The Life First Fee Calculator”

What if you could take the guilt, shame, and anguish out of setting your therapy or social work private practice fees? Use our proven formula to charge exactly what you need in your current season of life and business.

Learn how to charge premium fees while increasing the quality of care for your clients

Because therapists with more money have more capacity to make change