When Adina Babad first found Lean In. MAKE BANK., they were charging around $110/session, fully paneled with insurance, overwhelmed, and wondering how much longer they could keep doing it.
Today, they charge $300/session, have left insurance panels behind, are seeing fewer clients, earning $10K+ months, and have built a practice that actually feels sustainable.
But this episode isn’t about marketing hacks or overnight success.
It’s about the uncomfortable work of trusting yourself, challenging deeply held beliefs about money, and learning that the biggest obstacle to premium fees often isn’t strategy—it’s the mindset underneath it all.
If you’ve ever thought, “Other therapists can do it, but not me,” this episode is for you.
Listen to the episode:
In this episode we cover:
- How Adina went from earning about $110/session on insurance panels to $300/session in private pay.
- Why leaving insurance wasn’t just a business decision—it was a trust-in-yourself decision.
- The fear of “betting on yourself” and what finally helped them move forward anyway.
- Why borrowing someone else’s belief in you can be enough until you develop your own.
- The mindset work therapists try to skip—and why strategy alone won’t get you premium fees.
- How childhood, family history, gender, culture, and money beliefs quietly shaped Adina’s relationship with earning more.
- What happened after they stopped trying to stay small and started showing up in the world.
- Why networking isn’t about being loud—it’s about being genuinely yourself.
- How confidence is built by collecting evidence, not waiting to feel ready.
- What therapists who think “everyone else is special except me” need to hear.
More about Adina
Adina is a Licensed Mental Health Counselor with a virtual private practice on Long Island, NY, with over a decade of experience. She works with women who are stepping into leadership roles and struggling with how much it’s bringing up for them – especially the deeper, negative beliefs about themselves. Adina’s therapy style is relational and she does deeper, longer-term work with her clients, to help them unpack all the stuff that’s been buried underneath for too long, and ultimately translating insight into real, sustainable change.
