E81: Ask Tiffany: Why are so many people willing to pay premium fees for coaching and not for therapy?

In this episode, we dive in to answer listener question from Rachel Hulstein-Lowe. She asks, “Why are people so much more willing to pay premium fees for coaching than for therapy?”

There is a common myth out there among licensed therapists that simply switching to coaching will solve all their revenue problems.

The belief, if I simply become a coach, clients will be more willing to pay me the big bucks.

But is this true?!

In this episode, I’ll reveal the truth about who can charge more: coaches or therapists. 

Listen to the episode:

In this episode, we´ll discuss:

  • Based on the data, who earns more? Licensed therapists or coaches?
  • What factors go into a coach being able to charge a hire hourly rate than a licensed therapist? 
  • What’s really going on when therapists lament the high fees coaches can command? 
  • No bull. No nonsense. Tiffany gets real by answering the question under the question.

More about Tiffany

Tiffany McLain, LMFT is a clinical fee strategist for therapists in private practice. Her mantra is, “Full fees are the new black.” Via her program, The Lean In. MAKE BANK. Academy, she helps therapists ethically earn 30 to 50% more per month while seeing fewer clients by showing them how to think about and directly address fees in a clinically appropriate manner.
The Lean In. MAKE BANK. Academy is a program that addresses the underlying money mindset stories that keep therapists broke so they can become THAT therapist who charges premium fees, cash pay. With the LIMB 4-step framework to make BANK, regular coaching calls to help you go to the next level, a phenomenal community of funny and intelligent therapists, be ready to get real raw and real rich.

 

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About the podcast

The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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