In this episode, we dive in to answer a listener question from Leah. She asks, how can I build a sustainable, cash pay practice when the expectation in my town is that therapists see 35-40 clients/week and pay very little?
Many therapists we’ve worked with in LIMB have had an internal conflict around the desire to 1) continue serving clients who cannot pay a higher fee and 2) earn enough to take care of themselves and their families.
So, can you have the best of both worlds?!
If you’re looking for the reality-based resolution, you won’t want to miss today’s episode.
Listen to the episode:
In this episode, we´ll discuss:
How industry-specific professional norms unconsciously frame the internal and external fee raise discussion against your best interests;
How location-based cultural norms bias your beliefs about what’s possible for your practice;
Why making decisions about your future caseload based on your current caseload is rooted in cognitive present bias;
The #1 action step Leah needs to take right now to move towards her $150/session, cash pay practice.
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Resources mentioned

More about Tiffany
Tiffany McLain, LMFT is a clinical fee strategist for therapists in private practice. Her mantra is, “Full fees are the new black.” Via her program, The Lean In. MAKE BANK. Academy, she helps therapists ethically earn 30 to 50% more per month while seeing fewer clients by showing them how to think about and directly address fees in a clinically appropriate manner.
The Lean In. MAKE BANK. Academy is a program that addresses the underlying money mindset stories that keep therapists broke so they can become THAT therapist who charges premium fees, cash pay. With the LIMB 4-step framework to make BANK, regular coaching calls to help you go to the next level, a phenomenal community of funny and intelligent therapists, be ready to get real raw and real rich.


