E96: From Three Jobs to $500 Sessions: Marissa’s Marketing Strategy for Premium Fee Success.

In this episode, we’re speaking with Marissa Esquibel, a Licensed Marriage and Family Therapist based in California.

When Marissa joined LIMB in 2020, she was underpaid and overworked at her Community Mental Health job.  

When she joined us for her first episode of The Money Sessions in 2021, she had successfully built a premium fee private practice charging $350/session in less than 12 months — during a global pandemic. 

And if you think that’s impressive, just wait until you hear about the marketing strategy she’s used to raise her fee to as high as $500/session.  

Whether you’re still dreaming of opening your own private practice or already confidently charging premium fees, you won’t want to miss this eye-opening episode.

Listen to the episode:

In this episode, Marissa will share:

How she went from working three jobs to confidently charging up to $500 per session; 

How she persisted in the face of rejection after rejection when raising her fees; 

The marketing strategies and tactics she tried and what she ultimately landed on;

How she created therapy packages that allow clients to pay up front for up to 12 weeks of work with her; 

How being intentional about building the skills and taking the steps needed to bring her life vision into fruition has allowed her to show up differently as a mother; 

The biggest mindset shift that allowed Marissa to go from a life of overwhelm and being thrown off by external circumstances to a life where she can confidently and successfully navigate anything that comes her way.