E57: How Derrick, a Queer, Black therapist stepped into charging $350/session

In this episode, we’re speaking with Derrick Hoard, LMFT, is a therapist based in Seattle Washington. This episode will blow your mind.

In this episode, we’ll hear about Derrick’s journey going leaving a group practice setting and creating their own premium fee practice where they charge up to $350/session and having a paid online community space that provides peer support and connection.

Derrick will talk about how he moved from a model where the group practice did his marketing to taking responsibility for his own marketing efforts – which resulted in viral Tik Tok stardom.


Listen to the episode:


In this episode, Derrick will share:

  •  3 signs that led him to realize he needed to leave group practice and go out on his own; 
  • How resentment led them to recognize they needed to raise their fees – which resulted in BETTER clinical outcomes; 
  • His message to people who demand that he should be “giving back” as a Queer, Black therapist, even at the expense of his own wellbeing; 
  • Why being yourself, fully embracing who you are, is the keep to your premium fee private practice; 
  • 3 strategies you can implement right now to start charging premium fees in your own practice
This is hidden

More about Derrick

Derrick Hoard, LMFT is a licensed marriage and family therapist and advocate for survivors of and people still intertwined in abusive situations.  They are neurodiverse and loves videogames.  Derrick hopes to to work themselves out of a job by providing content that validates people experiences and lets them know that there is nothing wrong with, they are doing the best they can, and when the learn to love themselves they will do so much better. 

Learn more: https://thesituationaltherapist.com/

Most popular episodes

How Getting Real About Her Financial Reality Led Audrey To Charge $200 Dollars Per Session

From $80/session to $210/session in less than a year

How a $15,000 Dollar Reality Check Led Erica To Drop Insurance Panels

How Susannah Started Private Practice And Became The Primary Breadwinner

How Vanessa Went From Charging $85 Per Client To $250 Premium Fees Per Session

About the podcast

The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

Enjoyed the show?
Click here to leave us a review!

Tune in to all episodes

Set your fee the right way

Get access to “The Fun with Fees Calculator”

What if you could take the guilt, shame, and anguish out of setting your therapy or social work private practice fees? Use our proven formula to charge exactly what you need in your current season of life and business.

Learn how to charge premium fees while increasing the quality of care for your clients

Because therapists with more money have more capacity to make change