E56: How Amy Santana left insurance panels behind and now charges $225/session

In this episode, we’re speaking with Amy Santana, a private practice therapist whose practice is made up almost entirely of black women, queer and non-binary patients.

She will give us an inside look at her past and what it meant for her as the eldest child of teenage immigrants to start charging premium fees.

Amy will also dive deep into the negative feelings that come with creating a private practice and what it meant for her to let go of the scarcity mindset while staying true to herself and those she wishes to serve.


Listen to the episode:


In this episode, Amy will share:

  • Why she was reluctant to start a private practice in the first place;
  • Her journey to leave insurance panels and start charging premium fees, up to $225/session;
  • How she has experienced guilt, shame and insecurity when she thinks about charging premium fees;
  • The grief and loss that comes with creating a premium fee practice as a BIPOC queer woman; 
  • 3 questions you can ask yourself to help you when considering whether you should be charging a cash pay premium fee in your practice.

More about Amy

Amy Santana is a Licensed Mental Health Counselor who specializes in working with the BIPOC and LGBTQ communities. She helps women and non-binary individuals heal their relationships with food and their bodies, recover from relational trauma and create a life they love. She began working in private practice part-time in November 2018, and has been in private practice full-time since June 2020.

Find more at: www.amymsantana.com

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About the podcast

The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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