our
mission
Helping you balance your desire to do good with your desire to make bank
We’re on a mission to revolutionize how social workers and therapists like you think and talk about money so that you can raise your fees confidently, work smarter (not harder), and fundamentally transform your clinical work AND lifestyle.
Hi, we’re Team LIMB. We help you:
Build a thriving practice (and life) by facing your financial fears
Ditch the secrecy, shame, and guilt around addressing fees in the clinical setting. Let us show you how to serve your patients AND have financial security.
What makes us different?
Things we believe in…
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Honest & curious relationship with money
For many of us, our financial fears – the ways we think about money are deeply rooted in intergenerational trauma, our lived experiences, and broken social structures – especially if you’re a woman, POC, or grew up working class.
Our mission is to help you BE that therapist who creates your own financial security, regardless of the circumstances life has thrown your way, by giving you the internal tools to design the practice (and life) you actually want.
Because gaining real financial security takes so much more than just figuring out how to market yourself and your practice. Uncovering your money conflicts and learning how to use money as a therapeutic intervention within the clinical setting will truly set you free – financially and emotionally.
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Facing difficult topics head-on
We like to keep it 100% real – because we know that this “taboo” around money talk has historically kept women and minorities trapped in financial instability.
It’s time that we historically underrepresented folks own our power, become unapologetic breadwinners, and build formidable net worth.
It is an act of rebellion to prioritize your needs. It is an act of courage to step up, step out, and REFUSE to conform to the narrative that your only mission is to serve others.
To, instead, hold up and model the value that your needs are important, independent of your service to others, and that the needs, desires, and passions of women and minorities ARE of value in and of themselves.
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Breaking unconscious patterns
When, at our core, we do not truly believe we have the right to financial security – financial freedom – we unconsciously find ways to “earn” the money we make. Many of us adopt the dysfunctional cycle of professional burnout and overwhelm that we witnessed in our families of origin.
This is where the work begins.
We are fiercely dedicated to identifying the long-standing unconscious patterns that you have internalized. This is not skim-the-surface, “it’s all in your head” work. We believe that you will only experience financial ease when you have support to really examine the ways unconscious dynamics are at play when it comes to your relationship with money.
We help you move from a place of desperation, fear, and envy to thinking like a six-figure private practice owner – so you can operate from a place of freedom, desire, and confidence.
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The support of an empowered community
Even the most successful private practice therapists have mentors, cheerleaders, colleagues, and communities that challenge them to stretch, grow, and become better than they could ever be alone.
While raising your fee can literally happen in a day, developing your new professional identity and sustaining these new fees for good takes time.
This is why we have cultivated an outstanding online community of therapists who have learned to identify the ways you hold yourself back and challenge yourself to PLAY BIGGER, step up your clinical work, show up fully in our professional community, and push you to take up space.
Because we NEED you to take up space, to make the impact that only you can make.
The story behind our name:
Lean In. MAKE BANK.
Navigating the money talks? Yeah, it can feel like a battlefield – especially for women and folks from working-class backgrounds.
Think about it – when was the last time you actually enforced your no-show or late cancellation fees?
And what makes it so hard? The internal voice that whispers, “But it wasn’t their fault their kiddo was sick?” Or the external voices yelling, “Wow. Do you think that’s even ethical?”
Being the helper, putting aside your own emotional needs was necessary at a point in your life. It helped you (and your family) survive.
But now, NOW… it’s getting in the way. It’s keeping you and your clients stuck in unconscious patterns of codependency, unclear boundaries, and martyrdom.
The fact is, it’s uncomfortable to examine how these dynamics are playing out in your clinical work.
It’s hard to look at how your own behaviors are undermining your professional success.
But here’s the thing: Leaning into this unease? That’s your golden ticket.
If you’ve been waiting for a sign, this is it. The system won’t change for you: YOU change for you. So Lean In. It’s time to MAKE BANK.
Founder’s story
Hey! Tiffany McLain, LMFT here.
“I realized we needed space to dig into all the conflicting FEELINGS that come up when therapists talk about money.”
The look on my professor’s face when I stated that my fee was $185… (five bucks more than he was charging after decades in the field.)? Priceless.
“Maybe drop the rate,” he said.
I didn’t. #HowIRoll.
Sure, I didn’t expect instant cash the moment I started my private practice. But I did expect to set myself up for financial security – especially after spending the first half of my life being of service to those around me without any significant financial compensation.
This whole just-getting-by, Trader Joe’s two-buck chuck situation? Nah, not my style. Not anymore. And I’m guessing you’re getting tired of it, as well.
But society? It’s got us thinking that, as therapists and social workers, being broke is a badge of honor.
Want to charge more confidently? Overwhelmed by the emotions it triggers? Need a clear roadmap?
Welcome to the room where we talk openly about ALL of it. And take decisive action.
Let’s rewrite the narrative together.
FEATURED BY
My evolution as a therapist, mentor, and money mindset advocate
Chapter 1
My father was a street-smart kid from the projects, and my mother grew up as an Adventist "farm girl." With a generational legacy of poverty, violence, and societal racism on one side of the equation and rigid, fundamentalist Christian conservatism on the other, “Blessed are the meek,” I had tremendous insecurity and fear around the idea of “making bank”.
Chapter 2
Leaning into my belief that real change - for me, for my clients - means leaning into the terrifying actions, I set my fee at $180 per session - in spite of the shade from the wider therapist community.
Chapter 3
Confronted my own financial fears and internalized biases daily, from struggling to raise my fees because “Black folks couldn’t afford to see me ” if I charged more 🙄… to feeling resentment when I saw people golfing and living it up as I felt guilty about simply taking a walk in the middle of the day when I “should have been working.”
Chapter 4
Just over two years later, I raised my fee to $280. And guess what - I still booked clients who were eager, willing, and ready to pay me $280. And not only that, I did so while continuing to serve the people who really needed my help.
Chapter 5
Despite all the negative messages out there that said "High Fees = Selling Out," I found that I was able to… Make a bigger impact in the lives of those I love to serve: I worked on a legal team that overturned the death penalty for 2 men and averted the death penalty for 3 more. Increase my clinical skills by investing heavily in my professional development - all while working fewer hours.
Chapter 6
For years, I consumed content without actionable results, held back by a scarcity mindset and trust issues. Enter Ramit Sethi, whose genuine approach and emphasis on systematic growth compelled me to invest in his high-ticket course “I Will Teach You To Be Rich.” This decision transformed my business perspective, teaching me the value of trusting proven systems and leading with an open mind.
Chapter 7
Fast forward to the present, I’ve continued to put my money where my mouth is: We've served over 700 students in the Lean In. MAKE BANK Academy and tens of thousands more therapists via our newsletter and free programming. I’ve continued to work on myself, paying my psychoanalyst full fees of $325/session two times/week. We’ve also created a joyful, creative, and financially secure workplace for my team.
Meet the LIMB team
1. Our money mindset mentors
Our team of Lean In. MAKE BANK. Money Mindset Mentors are intelligent, funny, compassionate, and direct. They are all LIMB grads who R.O.C.K.E.D the program by leaning in, WAY IN, and using the material to help them overcome their limiting beliefs and take action.
They have been trained to ask you the right questions so you can dig deep, show up, and move beyond the stories that keep you broke. It is the job of your Mentor to challenge you to play bigger. Your job is to stay open and non-defensive and to take action with the insights they help you achieve.
Money Mentor
Susannah Horwitz (she/her)
Susannah knows that showing up and leaning into this community can make all the difference when it comes to sustaining your own health and wellness as you work through the modules and begin to experience massive transformation. This is why she is super excited about helping Banksters connect and collaborate to strengthen the support and sense of belonging they need to stay embodied and move through any challenges they may encounter. She enjoys encouraging you to find multiple ways to connect with your own internal wisdom and giving you a celebratory shout-out when she recognizes your wisdom could benefit your fellow Banksters!
Susannah is a trauma-informed, nature-based expressive arts therapist and licensed professional counselor with dual licensure in Massachusetts and Colorado. In addition to her private practice, she is the founder of the Well-Connected Therapist coaching program.
Fun fact: Susannah’s first job out of grad school was not being a therapist—she was the lead singer in a band that toured the East Coast!
Monica Helvie (she/her)
Throughout her LIMB journey, Monica learned how to step into discomfort to challenge her long-standing money narratives of worthiness, guilt, and scarcity. Now, Monica not only continues to challenge herself to rewrite the stories of her own self-limiting beliefs and behaviors but is also passionate about helping others attain the same transformative growth she experienced. Through LIMB, and with the support of the community, she learned how to lean into uncomfortable conversations with herself and her clients and exposed former blind spots that were impacting her business, her work as a clinician, and how she shows up in all relationships—and now she’s ready to help you do the same. She is excited to support you in squaring up with your blocking beliefs and is committed to helping you step into the fullness of your badass potential!
Monica is a USC master’s graduate (Fight On!) with a strong foundation in the science of psychology, the area of marriage, family therapy, and the study of the brain’s ability to heal and transform.
Fun fact: Monica has 13 chickens!
Money Mentor
Wellness Fi Financial Expert
Nicole Brame (she/her)
Each month, we’ll host an Ask-A-CPA group call where you can get all your financial technical questions answered. F*CKING AMAZING. Nicole is one of our expert advisors with more than 5 years of experience advising clients on how to save thousands of their hard-earned tax dollars. She is great at helping her clients understand what she is doing for them and why to build valuable relationships for the long term.
“Advising and teaching my clients is my favorite part of what I do! It’s more than just telling you what to write off; it’s helping you build confidence in yourself and knowledge of what’s going on with your practice financially.”
2. Our behind-the-scenes rockstars
Maia Kurr (she/they)
A recent UW-Madison grad with experience in records management and tutoring, Maia is the Operations Wizard, making all the behind-the-scenes magic of LIMB happen. As a lifelong lover of all things organization, planning, and streamlining (for real—she used to spend time color coding stuffed animals and sorting various Barbie accessories), Maia is committed to keeping LIMB running smoothly and seamlessly—and finding all the ways to take it to the next level. Although Maia is not a therapist herself, she IS ready to support you on your journey to help yourself *and* the clients you are passionate about serving.
Fun fact: Maia loves to collect and complete jigsaw puzzles—there are currently 59 in her apartment!
Operations Administrator
Social Media Managers
Michelle Lange (she/her) & Ev [Last Name] (she/her)
Michelle and Ev are teacher-friends turned Social Media Managers who thrive when mutual respect and relationship-building are top priorities, both on and off social media. With over 40 years of teaching experience between them, they are natural problem solvers and innovators. Nothing excites them more than when they see a business owner connecting with their client base and making magic happen!
Join the Lean In. MAKE BANK Academy