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Here’s a question to start us off today: What if I told you that the constant push to make therapy more affordable is actually hurting both therapists and clients? I know, it sounds counterintuitive. We’re in a helping profession, right?
So making therapy affordable should be the goal.
I’m sure many of you read the New York Times article, which was headlined “Therapy Can Be a Financial Burden. Try Telling Your Therapist That.” and, if you’re anything like some of the therapists I heard from, you didn’t feel great about how cash pay therapists were portrayed.
But what if this whole narrative around affordability is backfiring? What if, in our attempts to keep therapy accessible, we’re not only devaluing mental health, but also providing less-than-ideal care to our clients?
Today, we’re going to flip this conversation on its head and explore how the pursuit of ‘affordable therapy’ is leading us down a path of burnout and financial stress, and ultimately—less effective therapy for clients.
Listen to the episode:
In this episode, Tiffany will share:
Where the push for affordable therapy comes from and its consequences on therapists;
Why “affordable therapy” isn’t a sustainable solution for therapists OR clients;
A new way to think about fees and accessibility;
The power of charging what you need.
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Resources mentioned

More about Tiffany
Tiffany McLain, LMFT is a clinical fee strategist for therapists in private practice. Her mantra is, “Full fees are the new black.” Via her program, The Lean In. MAKE BANK. Academy, she helps therapists ethically earn 30 to 50% more per month while seeing fewer clients by showing them how to think about and directly address fees in a clinically appropriate manner.
The Lean In. MAKE BANK. Academy is a program that addresses the underlying money mindset stories that keep therapists broke so they can become THAT therapist who charges premium fees, cash pay. With the LIMB 4-step framework to make BANK, regular coaching calls to help you go to the next level, a phenomenal community of funny and intelligent therapists, be ready to get real raw and real rich.


