E10: How Zoey implemented a NO-CANCELLATION policy in her therapy practice

In this episode, we get to hear from Ohio based therapist Zoey Holguin who defied the odds by going cash pay in her insurance based town and how this gave her the space to start an online business and scale up her practice. Why this change? Because, despite having filled her practice in 8 months, she found out that she still wasn’t happy. By asking herself why this was, everything began to change, including implementing a no-cancellation policy.


Listen to the episode:


In this episode, Jacque will share:

  • How resentment helped her realize it was time to get off insurance panels;
  • What it felt like to go off insurance panels in an insurance-dominated town;
  • How she responded to a client who questioned her cash-pay model;
  • How it felt to implement a NO-CANCELLATION policy;
  • How getting in touch with the reality of her financial situation helped her become a better clinicians;
  • What it’s like to charge more than most therapists in her area!
  • How you can scale up and earn more by adopting a CEO mindset.

More about Zoe

Zoey Holguin is an Independent Marriage and Family Therapist with a Supervisor Designation, a California native and a Cleveland, Ohio transplant operating a small group practice specializing in emotionally focused therapy for couples.

Most of her career has been spent in leadership roles and she has found a real passion for assisting therapists in leading others well. This combined with a passion for entrepreneurial endeavors and the immediate desire to scale her own practice past the one-to-one model lead her to create of a community for therapists — The Therapist Leader — Leadership Coaching & CEO Mindset Training for Psychotherapists. This is a community for psychotherapists to gather resources, training and support to refine their practices, scales their business and work on their leadership skills — all foundational pillars of business growth.

Zoey loves to spend time with her nieces, is a budding crazy cat lady/mom to Coco and Polly and is pretty much obsessed with all things true crime.

Find more at: www.thetherapistleader.com

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About the podcast

The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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