E8: How Emily learned to charge $200/session

In this session, we get to hear from Emily Whitish, a therapist just outside of Seattle who decided to get off *most* insurance panels and raise her rates to $200/session despite living in a small town. She specializes in working with people who have chronic illness and found a way to serve the clients she is passionate about serving, without sacrificing her own financial security. Quite the opposite!

Listen to the episode:

In this episode, Emily talks about:

  • Why she got off all but one insurance panel
  • How she marketed in a way to serve chronically ill folks, while still making bank
  • How she overcame the fear that raising fees meant only working with “rich” people
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More about Emily

Emily Whitish is a psychotherapist who specializes in working with people with chronic illness and health challenges. She has approached private practice by biting off more than she can chew and then quickly learning how to chew it. This method has worked well and other therapists started noticing her unique business practices. Now, in addition to her clinical work, she does private practice coaching, therapist websites, and leads a practice-building group.

Learn more at: www.levelupyourpractice.com

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About the podcast

The Money Sessions podcast by Tiffany McLain, LMFT is full of deep, thoughtful, and sometimes raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.

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