Ask Tiffany: 3 Questions to Help You Figure Out if Your Niche is Narrow Enough

In this week’s episode, we dismantled the idea that “working with men who have depression” and other such categories really qualify as niching.

We’re going to dive deep and help you answer, “Is my niche narrow enough?!” by giving you three questions that you can ask yourself. 


  1. Jeremy Berlin

    Just randomly found your website searching for niche help–Love seeing you do your thing!

    • Tiffany

      Jeremy! That’s awesome! How cool that heytiffany stuff stuff is coming up in random searches and even MORE cool that hip cats like you are finding it. 🙂

  2. Bethany

    Hey Tiffany! This video is amazing! I’ve never seen anything like this on a practice building site. Your content is incredible (obviously), but even more striking is your use of video editing and sound effects. So so so cool. I’m hoping to vlog for my practice website and you just set the bar at a totally different height for video creation. Thank you!!!

    • TiffanyL

      Bethany! I’m almost thinking about blushing. Thank you!! Where is your vlog?! I’d love to check out your creations!

  3. Wesley

    Oh my gosh, you are AMAZING!! I love this! Thank you for sharing your wisdom.

    • TiffanyL

      Wesley! My pleasure 🙂

  4. Kelly Darke

    once again Tiffany you’ve inspired me to take some serious action! I realized my ideal client is a creative, visually expressive adolescent who is ready to make some changes in order to better cope with (and reduce) anxiety. The reason I became a therapist is help kids feel safe, deal with the downside of adolescence, and basically not want to kill themselves. My website does not really say that… so, time to make some changes 🙂

    • TiffanyL

      Kelly! You never cease to impress me!! I love to see how you’re continually challenging yourself to dig deeper! I might even ask you this… if your ideal client is the creative, visually expressive adolescent – who are you gearing your MARKETING towards? The adolescent?… or the parent of that adolescent?


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About the Author

Hey, I’m Tiffany McLain, LMFT, and I teach you how to charge good money for the good work you do.  I’m the founder of Lean In. MAKE BANK. Academy, a group program that empowers therapists and social workers like you to reimagine your relationship with money, offering the tools and community support to not just earn more but to fundamentally change your life and the lives of those you serve.

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